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Since the advent of the integrated stove, after more than ten years of continuous development, the product has become more mature. The market is constantly being opened up, and many investors who have just stepped into the integrated stove industry are watching, and a lot of questions have been raised: Is the integrated stove worth the investment? What is the development prospect of integrated stove? Today, the editor will take you to analyze the development prospects of integrated stoves?
1. High house prices in the future, small kitchen area
Nowadays, housing prices are high and the kitchen has become a square inch. Range hoods, dishwashers, steaming ovens, induction cookers, electric rice cookers...the kitchen is full of large and small kitchen appliances, which is very crowded, and the experience of the kitchen is also greatly reduced. There is an urgent need to integrate kitchen appliances to improve space utilization.
The integrated stove integrates a hood, a stove, a disinfection cabinet or a steaming oven into one, but the square inch of the land has a lot of things. Obviously, the integrated stove can better satisfy the open kitchen. Not only integrated stoves, integrated kitchen appliances and embedded appliances will also become the main force of kitchen appliances in the future.
2. Innovative products are urgently needed for kitchen pain points
Greasy, stuffy, crowded, unhealthy... are the most troublesome problems in the kitchen today. Traditional kitchen appliances take up space, and the range hood is hung high and smoking is not ideal, and hung down to meet your head, not only occupying head space but also increasing head noise. After tired, use the range hood to cook, the roaring sound can easily make people ring in the ears and dizzy. The cooking fume will inevitably cause harm to the human body after being inhaled through the face, and the cooking fume and heat will also spread to the entire kitchen.
Integrated stove, side-suction range hood, arc-shaped smoke collection, closer to the source of smoke, before the smoke, heat, and choking pepper smell are absorbed together, which can perfectly solve a variety of kitchen problems .
3. Diversified demand points of consumer groups
Nowadays, the post-80s and 90s have become the main consumers of consumers. They love life, fashion, and have strong consumption power. They are not only interested in product practicability and quality. There are high requirements for health, intelligence, creativity and appearance. Traditional kitchen appliances are gradually unable to meet their needs.
The integrated stove not only integrates several kitchen appliances, but also increases the sense of technology and cooking fun in the kitchen. Many integrated stoves have screen control display, WIFI networking, voice control, magnetic control knob, frequency conversion function, healthy lighting... Combining a long-standing food culture with modern technology, such kitchen appliances can be more favored by young people.
4. Huge potential market
As of the first half of 2019, the market penetration rate of integrated stoves was less than 9%, and there is still a huge market space. However, due to factors such as the real estate cycle and the downturn in the macro economy, the sales of large kitchen appliances industry has slowed sharply in 2018. The sales scale of large kitchen appliances (smoke stoves) has ranged from 22.51 billion yuan in 2006 to 69 billion in 2017 The average annual compound growth rate reached 11.1%, and the sales from January to September 2018 were 46.5 billion yuan, a 4.1% year-on-year decrease, a significant drop. In contrast to the overall slowdown in the kitchen appliance industry, the integrated stove industry still maintains a rapid upward trend. The retail sales of the integrated stove industry from 2016 to 2017 were 732,000 units and 1.076 million units, corresponding to a retail sales of 4.91 billion yuan. Compared with 7.52 billion yuan, the growth rate exceeded 30% year-on-year, which is more than twice the growth rate of the traditional kitchen appliance industry-the integrated stove industry has gradually become a new engine for the growth of the kitchen appliance industry. In 2018, it achieved sales of about 1.7 million units, with sales exceeding 10 billion, becoming the fourth kitchen appliance product in the kitchen appliance industry with more than 10 billion.
The emergence of integrated stoves is a product of the times.
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